Example audits
What an audit can uncover
These anonymous examples show the kinds of issues I look for, from a booking button going to the wrong place to a service that is barely explained on the website.
Business and personal details have been removed. These are findings from the audits, with recommended next steps. They do not show measured results after changes.
01 / A local clinic
A booking button that didn’t lead to a booking
A local clinic was appearing in nearby map searches. But someone finding the business still needed a working route to book.
The audit found a consultation button that opened a private chat link instead of the booking page.
There were other loose ends. A service address listed for search engines led to a missing page. Old copies of pages were still available, and opening hours were missing from the website.
What needed attention first
Fix the booking link. Then correct the missing page address, sort out the duplicates and make the contact information easy to find.
The takeaway
Follow the same path a new customer would take, right through to the booking screen. Being found is only part of the job.
02 / A mobile spa business
The service was available. The website barely explained it.
A mobile spa business offered massage, facials and parties. The audit found that it appeared more consistently in map checks for parties than for massage.
Massage and facials shared a general page. Neither had a dedicated page explaining the service, where it was available and how to book.
The business also used several names across its website and listings. Location details did not match, and important package information was mainly in downloadable menus.
What needed attention first
Agree how the business and its services should be named. Confirm the location, hours and areas covered.
Then give the main services clear pages, with essential package details visitors can read before downloading a menu.
The takeaway
Check each main service separately. Being found for one doesn’t tell you whether customers can find the others.
03 / An online creator
A social audience. An unclear route to the right offer.
An online creator had an established social presence, but their courses and coaching were spread across several websites.
The audit recorded stronger recognition when AI questions included the creator’s name than when questions asked who could help with a particular need.
The websites contained unfinished material. A course page described an unrelated offer, other pages had placeholder text, and a social profile linked to an event whose dates had passed.
What needed attention first
Choose a main website. Make the purpose of each course or coaching page clear, remove unfinished text and send social visitors to a current offer.
The takeaway
People who already follow you may know what you sell. A new visitor needs your website to explain it.
What might your website be missing?
My £67 audit checks your website and a selection of questions your customers might ask AI.
You get a personal video showing what I found and what to do first, within 48 hours of payment and receiving your business details.
Website changes and ongoing tracking are separate.